As some of you may have heard, there have been a few changes at CoreTech as we continue to grow. 

Our first and biggest change is our new branding, CoreTechRevolution.com.  Our new branding allows us to better illustrate to our clients how CoreTech can unleash the power of marketing through the use of technology and project management to guide businesses into their future growth potential.  We will lead the change that takes your organization to the next level of success!

 Next on the list is our BIG MOVE!  We are now located in the new Purdue Technology Center by the Indianapolis airport.  This move was a giant leap forward for CoreTech in many ways.  Our new facility has many state of the art features and we will be surrounded by many other leading experts in the technology industry allowing us to build a community of experts to increase our level of technology expertise and improve overall client support!  Our new address is 5225 Exploration Drive, Suite S1125, Indianapolis, IN 46241.  Please come out and visit our new facility any time.  Directions and a map can be found on our website at CoreTechRevolution.com!

Ok, I have to admit, I enjoy all of these terms we marketing people come up with just to keep everyone else on their toes.  I thought it might be helpful to shed some light on Inbound Marketing.  Having been involved in marketing for more than 20 years and being engaged daily as an internet marketing consultant and business owner of a video marketing company, I am always interested in making sure that others understand how to maximize their company’s or organization’s marketing dollars.

In the past two or three years, the marketing and advertising landscape has been shifting to the online environment.  Most business owners and those responsible for marketing services and products for their organizations understand this by now.  However, really just in the past year has the online services dramatically expanded to many social media venues (facebook, myspace, twitter, etc.), blogging and vlogging, email campaigns, and video vignettes.  This is really what created the fairly new area of Inbound Marketing.  It is what one does to drive the traffic to your website – your virtual store or presence and to drive those potential or recurring customers to take action. 

A Westfield, Ind., company that develops and markets entertainment electronics has become an affiliate company of the Purdue Research Park at AmeriPlex-Indianapolis.

Indy Audio Labs LLC , founded in 2008 by Rick Santiago and Ted Moore, designs and manufactures audio and video rendering products, including the Aragon and Acurus brands. Santiago is the company's CEO, and Moore is COO.

Indy Audio Labs' customers include audio enthusiasts and professionals who recommend or install home audio or home theater equipment. Santiago said Indy Audio Labs' products provide users with high-end performance, simplicity of control and access to content.